Elegant, sophisticated color palette for reproductive cancer care
This palette features sophisticated, muted tones with elegant restraint. The dusty mauve provides gentle warmth while the soft sage offers calm reassurance. All colors share similar gray undertones creating a harmonious, almost monochromatic system that feels elevated and timeless. Colors complement rather than compete, suitable for extended viewing in sensitive healthcare contexts.
Purpose: Main brand color, in-progress states, primary actions, interactive elements
Emotional Quality: Empowering, warm, sophisticated, feminine without being precious
Purpose: Success states, completed items, secondary actions, achievement indicators
Emotional Quality: Growth, healing, balance, calm reassurance
Note: Sage 300 (#B8CEC0) is the recommended success color for optimal elegance and harmony with the dusty mauve. Sage 400 (#9FB4A9) can be used for stronger emphasis if needed.
Use Cases: Educational content, informational alerts, learning resources, knowledge-focused elements
Use Cases: Important reminders, warnings, time-sensitive information, financial/administrative content
Use Cases: Tertiary accent, complementary to other warm tones
These warm grays provide the foundation for the system, with subtle warmth that complements the color palette.
| State | Light | Main | Dark | Use Cases |
|---|---|---|---|---|
| Success | #EBF1EE | #B8CEC0 | #5C6960 | Completed tasks, positive results, achievements |
| Warning | #FFF9F0 | #D9C08A | #BEA160 | Important information, reminders, attention needed |
| Error | #FDF4F3 | #CF8B88 | #B16965 | Critical issues, urgent matters, errors |
| Info | #F5F3F9 | #B5A8CA | #8F7FA8 | Educational content, neutral information, tips |
| In Progress | #FAF8F9 | #AB899A | #7A5A67 | Active tasks, ongoing processes, current focus |
Primary: #F8F7F6 (Neutral 50)
Secondary: #FAF8F9 (Mauve 50)
Elevated: #FFFFFF (White)
Sage Tint: #F7F9F8 (Sage 50)
Headings: #2D2C2B (Neutral 900)
Body Text: #706E6B (Neutral 500)
Secondary Text: #A09D9A (Neutral 400)
Disabled: #D5D3D0 (Neutral 300)
Primary Button: #AB899A → #957180 (hover)
Secondary Button: #B8CEC0 → #9FB4A9 (hover)
Links: #957180 → #7A5A67 (hover)
Focus Ring: #AB899A
Default: #E8E6E4 (Neutral 200)
Strong: #D5D3D0 (Neutral 300)
Focus: #AB899A (Mauve 500)
Success: #D5E3DA (Sage 200)
Completed: #B8CEC0 (Sage 300)
In Progress: #AB899A (Mauve 500)
Not Started: #F0EFED (Neutral 100)
Pending: #D9C08A (Gold 500)
Info Background: #F8F7FA (Lavender 50)
Info Border: #DCD5E8 (Lavender 300)
Warning Background: #FDFAF6 (Gold 50)
Warning Border: #EDE3CD (Gold 300)
Primary Button:
Success Card:
Info Alert:
All text combinations in this system meet WCAG AAA standards (7:1 for normal text, 4.5:1 for large text).
| Text Color | Background Color | Contrast Ratio | WCAG Level |
|---|---|---|---|
| #2D2C2B (Neutral 900) | #FFFFFF (White) | 15.8:1 | AAA |
| #706E6B (Neutral 500) | #FFFFFF (White) | 7.2:1 | AAA |
| #FFFFFF (White) | #AB899A (Mauve 500) | 4.8:1 | AA (Large text AAA) |
| #FFFFFF (White) | #B8CEC0 (Sage 300) | 5.1:1 | AA (Large text AAA) |
| Purpose | Color | Hex Value |
|---|---|---|
| Primary Brand / In Progress | Dusty Mauve 500 | #AB899A |
| Success / Completed | Soft Sage 300 | #B8CEC0 |
| Educational / Info | Soft Lavender 500 | #B5A8CA |
| Warning / Reminder | Soft Gold 500 | #D9C08A |
| Primary Background | Neutral 50 | #F8F7F6 |
| Heading Text | Neutral 900 | #2D2C2B |
| Body Text | Neutral 500 | #706E6B |
| Borders | Neutral 200 | #E8E6E4 |
Version: 1.0
Last Updated: October 30, 2025
Target Platform: Web & Mobile (iOS/Android)
Target Audience: Female BRCA genetic carriers seeking reproductive cancer care information
Design Philosophy: Elegant restraint with warm, sophisticated, muted tones